the use of lomography in fashion and streetwear photography

it's been a long time since this blog was updated, and a lot has happened with lomography. the life of analogue photography is a big roller coaster. it was forgotten when digital took over, it came back when people got nostalgic, and it disappeared again when mobile apps allow people to make "analogue" pics with their smartphones. people with a love for photography still long for the feeling of analogue shots, and there's been a comeback in film even in fashion photography. the label this is a love song just did a full lookbook analogue, and there's many more doing the same. more so than the pure fashion photography is it "accepted" to shoot analogue in the world of streetwear. instead of having to be polished and perfect, shots in the streetwear world can be raw and edgy. there are also many shooting "analogue", with the likes of hipstamatic or other smartphone apps. like this photo, which is a collaboration between Nemis Clothing and EGR (actually one streetwear label and a fashion label together). as a lover of lomography and analogue photography, I was definitely amongst the skeptics when it came to hipstamatic. to be frank, I didn't even try the app until very recently. it was almost embarrassing to see how much I like the app. the feel of choosing lenses, films, and flashes really reminded me of the analogue world, and was running around testing all combinations, doing double exposures and very random shots. the fact that you have to wait for your "prints" to "develop" is also quite neat. so things are moving forwards, and backwards, with lomography and analogue photography in general, and hopefully it will keep doing that ;) I, for one, will definitely follow the development, and keep shooting analogue, digital, and digital-analogue for a long time coming!

(photo by splatou)

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double exposures, nyc

a couple more of my shots from new york in June. this time with flipped double exposures. they are both shot with the lomo diana, and were cross processed from velvia 100 film.

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weird wall, amsterdam

took this in amsterdam about a month ago. i'm not sure what message the wall is trying to give, but it's still very lomogenic. i'm also happy with the red lightleaks. the photo was taken with the lubitel 166 on an expired kodak GPH100 film.

i am these days home in norway, but i'll be moving to ho chi minh city in vietnam the 8th of august. have no idea how it is there with photolabs etc, but i really hope i'll be able to get a hold of a good negative scanner and find a good lab for development so i can keep this blog going. i'm sure there'll be tons of lomogenic things to shoot there!

i've also been really into urban streetwear lately, so check out this shop

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flatiron building, nyc

another one of my new york lomos, this time of the famous flatiron building. it was originally called fuller building, and is located at 175 5th avenue. the building was finished in 1902, and was then one of the tallest in manhattan.

the picture was taken with the lubitel 166 at f/22 and 1/60 sec exposure on velvia 100 film, cross processed.

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grand central, nyc

while in new york, of course I had to stop by grand central station (which actually is called grand central terminal) on 42nd street. even though it was in the middle of the day, the terminal wasn't too busy. this picture is scanned from a cross processed velvia 100 negative. it was shot with lomo lubitel on aperture f/16 and 1/15 sec exposure.

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oslo city hall

just a picture of the oslo city hall that i took when i was home last time. it's taken with lomo diana f+ on an expired Kodak AK160NC film.

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